Monday 21st January 2019, 9:00am to Wednesday 23rd January 2019, 5:00pm
Telford Hotel and Golf Resort, Shropshire
The theme this year is 'Building the Brand to Promote our Uniqueness' the conference will focus on ensuring the resilience of the British beef and dairy industries in a changing market environment through effective branding and promotion of its products as unique and valuable.
The British Cattle Breeders Club provides a forum for exchange between scientists and breeders of beef and dairy cattle.
At the annual British Cattle Conference papers are presented by leading scientists, breeders, industry specialists and veterinarians. The conference is a truly international occasion, providing a unique opportunity to meet other breeders and scientists in a warm and friendly environment.
The new Chair of the British Cattle Breeders Club, Anya Westland, was instrumental in helping choose the conference theme and explains below why it is so relevant.
“The conference will focus on the new world that is evolving in our industry and how we can develop, defend, protect and brand our uniqueness.”
"Continuing to evolve and strengthen co-operation, as well as promoting our brand, will be vitally important in light of increasing pressure on the livestock industry from recent negative campaigns via social media and other channels."
"As we look to the future we must continue to focus positive attention on a cattle breeding industry that not only strives for high levels of animal health, welfare and production efficiency but also aims to deliver high quality and nutritious animal protein products."Anya Westland, Chair, British Cattle Breeders Club
Speakers already confirmed for the conference include: