Farming software firm goes global

Monday 6th January 2020, 3:00pm

Scottish agricultural software firm, Duradiamond, secures new contracts in South Africa and Australia.


Duradiamond Software logo

Founded in 2012, Duradiamond Software, has recently taken office space at Roslin Innovation Centre.

The company, originally based in Perth, specialises in developing digital solutions in the farming sector, including iLivestock, an app which uses the latest technology to make it easier for farmers to manage their flock and herd on the go, and eWeigh, designed to revolutionise livestock weighing.



After receiving help from the Business Gateway, Duradiamond Software secured a major two-year distribution agreement worth over £350,000 across the UK and Ireland with leading animal identification technology firm Allflex UK.

Following this, the company then signed a one-year exclusive distribution deal worth £73,000 with a partner in South Africa, and has just signed contracts worth £65,250 over an initial six month period with two distribution partners in Australia.

"As a small business with limited resources, we realised that, without significant support, we were going to struggle to complete the development of our essential new products."

"However, the support from Business Gateway, both financial and advisory, has been instrumental in achieving our recent product launches."

"The access to grant funding and the technical advice on offer was essential to the development of both iLivestock and eWeigh."

"Additionally, tools such as the strategic workshop helped us transform our innovative products into a commercial success."

"Being able to access specialist advice from Business Gateway has allowed us to meet all challenges and set our business on a firm footing for success."

Jamie Pugh, Co-founder and Director of Duradiamond Software

As a result of this success, the firmís turnover in the first four months of the 2019 financial year outstripped sales for the whole of 2018, with year to date sales reaching £203,000.

The employee headcount was then increased to five, with the company looking to recruit more people in early 2020, with two new members of staff starting in January.

"The Duradiamond Software is the perfect example of how Business Gateway can help a small business achieve significant growth by providing a variety of expertise, including sales strategies, specialist technical advice and access to funding."

"Itís been fantastic to see the development and evolution of Duradiamond Software and the success of both iLivestock and the eWeigh device across the marketplace."

"The new business wins, increased workforce and growing revenue is testament to the strong vision and ambition of the team at Duradiamond Software."

Andrew Webster, Business Advisor, Business Gateway Tayside


Read the full article as published in Daily Record on 13 December, 2019